Client 
Merz Spezial

Timeline: 
Since 2020

Country: 
Switzerland

Tasks: 
Ad Management, Conception, Content Creation, Copywriting, Photography

Project
True beauty comes from within. In 1964 Merz Spezial set the cornerstone with their renowned Merz Spezial Haut Haare Nägel Dragees and has grown their range of effective beauty products ever since – especially developed for beautiful skin, hair and nails.

For the brand’s social media channels we wanted to focus on beauty in general. The aim was to create a go-to beauty destination on Instagram where Swiss users can find tips, inspiration and product information.

By producing own product photos and graphics we were able to establish a strong and memorable visual language that can quickly react to country-specific needs and relevant topics.