Client
minibag
Timeline:
Since 2020
Country:
Switzerland
Tasks:
Ad Management, Conception, Content Creation, Copywriting, Photography
Project
minibag is more than just a small handbag. It’s a well thought-through piece that adapts to your daily life while being bold, chic and playful. Transform it from a clutch to a crossbody bag to a shoulder bag within seconds, swap straps to create a whole new look or add various accessories – the options are endless. The heart of every minibag, a removable inner wallet, keeps cash and cards tucked away safely.
In 2020 we started to grow minibag’s social media presence to appeal to a younger target group and increase the company’s brand awareness in Austria, Germany and Switzerland.
By producing own pictures we were able to create a unique voice for the brand, showcase minibag’s benefits and become a source of (fashion) inspiration.
