Client 
B&O PLAY
(via Mindjumpers CPH)

Timeline 
2016-2017

Country 
Germany

Tasks
Content Creation, Community Building, Photography

Project
The communication strategy for B&O PLAY’s German Facebook channel consists of a mixture of global content and current local topics. To strengthen the connection to the German market, we created an interview series that features people from the local music industry: from singers to songwriters, musicians, concert promoters and club owners. 

The interview series gives an insight into their everyday lives while describing the emotions that music triggers within every human. The interviews are conducted where the creatives work – from a simple studio space to a huge concert hall to an industrial backyard office in Berlin. Snapshots add depth and round off the interview series.