Client
t: by tetesept
Timeline
Since 2017
Country
Austria, Switzerland
Tasks
Ad Management, Blogger Relations, Conception, Content Creation, Copywriting, Photography
Project
In 2015 tetesept launched the lifestyle brand t: by tetesept, a new product line intended to appeal to a younger target group. The products are colorful and lighthearted – the perfect statement piece for every bathroom.
Since the beginning the communication measures focus on own photos and graphics rather than uniform brand visuals. Local influencers are an integral part of t: by tetesept’s social voice, regularly relevant pictures of bathrooms or photos featuring the products are reposted.
The staging and production of photos and short video sequences that show the product range or ingredients helped making the brand more authentic, relatable and allowed to easily react to current events and country-specific needs.